Andy Rubin
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July 17, 2017

Essential Phone coming to UK, followed by Western Europe and Japan

According to The Financial Times, Andy Rubin’s company has already held talks with UK operators for the Essential Phone launch.

See also: The Essential Phone passed its 30-day shipping promise, and that’s fine The Essential Phone passed its 30-day shipping promise, and that’s fine 1 week ago

The Essential Phone hasn’t even arrived in the US yet, but the latest report indicates that Andy Rubin is already preparing for its international expansion. The minimalist modular phone, which was created for “trend setters and technology seekers,” according to the company’s chief operating officer Niccolo de Masi, was supposed to start shipping in the US within 30 days or [...]

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June 8, 2017

Andy Rubin’s Essential gets ready for battle with $300 million investment

Andy Rubin’s Essential startup has recently received a $300 million investment, which could go a long way to helping it establish itself in the hyper-competitive market. According to an analysis by Equidate, this means that the company is currently valued at between $900 million and $1 billion, despite the fact its products aren’t even available on the market yet.

Bloomberg reports that the investment paperwork was submitted in late May, only a few days before the company took the wraps off its first two products. In case you’ve missed it, the startup announced the Essential Home, which is an alternative to the Amazon Echo and Google Home, and the gorgeous Essential [...]

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May 26, 2017

Update: Essential teaser hints at camera accessory for its first smartphone

Update, May 26: It looks like Essential is working on at least one accessory for its smartphone. An image tweeted out by the company shows what looks like a camera (360 degree?) that plugs into or snaps onto the back of the device. Here’s the image (we’ve adjusted luminosity to bring out the details):

Original post, May 25: While Andy Rubin no longer spends his days developing Android at Google, he’s certainly not ready to move on from the smartphone space.

He’s recently created a new company, Essential, which has been teasing the launch of a bezel-less smartphone for a few months now. If you’ve been waiting to see what Essential has in store for us, you [...]

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