Back in August, ASUS took the wraps off its new ZenFone 4 family. The family of phones offered several options for the camera-focused crowd, but details were thin on whether we’d see them show up in North America. Luckily, ASUS is updating us on which devices we’ll see and how much they’ll run you.
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Officially, North America will see a release of the ZenFone 4 Pro, ZenFone 4, and the ZenFone 4 Max. All three phones feature dual-camera setups, physical home buttons, and design language, but that’s about where the similarities end.ASUS ZenFone 4 Pro
The flagship device of the bunch [...]
Despite only yesterday seeing an invite for the Asus event scheduled for August 19, believed to be for the launch of the Asus ZenFone 4 series, the invitation has now been revoked and replaced with another.
While the scope of the event doesn’t appear to have changed, the date Asus is looking to hold the event seems to have, judging by the supporting text.
Dear ZenFans We are proud to announce that GongYoo is the new ASUS ZenFone 4 Asia Pacific Brand Ambassador, appearing as our special guest in 8/17 press conference. Stay tuned!#WeLovePhoto
With the emergence of two relatively close dates for the event, it could be that the original August 19 date for [...]
With its flagship and budget smartphone lines, Asus’s presence in the smartphone market has steadily grown over the years. Now that we’re past the halfway point in 2017, the Taiwanese company looks to increase that presence through an upcoming August 19 event.
The event, which will be held in the SMX Convention Center in Pasay, the Philippines, is rumored to feature the rest of Asus’ Zenfone 4 lineup. Reports up until now allege that, in addition to the recently-announced Zenfone 4 Max, the lineup will include three other phones: the regular Zenfone 4, Zenfone 4 Selfie, and Zenfone 4 Pro.See also: Asus ZenFone 4 Max officially launched with massive 5,000 mAh [...]
Asus CEO Jerry Shen has told Taiwanese site Digitimes that the first device of the Zenfone 4 family will be unveiled at the end of July. We had initially been expecting the new devices to make an appearance during Computex 2017, like the Zenfone 3 was last year, but the company reportedly held them back for a last minute “design overhaul and efficiency upgrades”.See also: Asus ZenFone AR hands-on January 5, 2017
The delay will cost Asus in the short term, with Shen expecting an operating loss in the first half of the year. But the improvements being made will hopefully put the Zenfone 4 in a better position against surging Chinese smartphone competition. With [...]