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February 13, 2017

Thank Facebook Live, Netflix and Spotify for carriers embracing unlimited plans

A few years ago, the four major wireless carriers in the US began to back away from offering unlimited data plans to customers, or at least some of them were stating they wanted to stop offering those plans at some point.

AT&T and Verizon did away with them completely for new customers in 2010 and 2011, respectively, although older customers that already signed up for those plans could continue to keep them. T-Mobile was hinting as late as March 2016 that the company had “a strategy of pivoting away from unlimited.” Sprint kept up its unlimited plans for customers, but in June 2015 its CEO Marcelo Claure stated “we might eliminate it in the future.”

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